It contains no marketing spin. In fact, It is the opposite. It filters those who think they can make an archaic brand. We are looking for those who think like us to partner with us.
We don’t build brands, you do.
A Brand is not designed but earned.
It is the result of familiarity, experience, and reputation.
This reputation is not what you think, but what the public thinks of you.
Successful brands control Visual Identity, Product, and Behaviour.
A Brand need only fail in one category to be a bad brand.
