Skintech Medical

Skintech briefed us to deliver a brand and website that was bright, fun, different, and approachable for all ages.Their skin cancer clinic reached capacity within three weeks of opening. By focusing on the positives of lifestyle, the marketing strategy successfully utilised social media as platform.

Skintech briefed us to deliver a brand and website that was bright, fun, different, and approachable for all ages.Their skin cancer clinic reached capacity within three weeks of opening. By focusing on the positives of lifestyle, the marketing strategy successfully utilised social media as platform. This has been traditionally difficult for illness based businesses.

staggrd.com skintech medical
staggrd.com skintech medical
Project

Brand Identify

Website Design

Custom Iconography

Signage

Ebooks

Corporate Stationary

There are challenges when creating a healthcare brand that those in other industries simply do not face. Illness is something that individuals wish did not exist leading them to pretend that it does not exist. Illness is a low frequency event creating the need to build brand awareness knowing that a patient may only need the service on infrequent occasions. When creating the Skintech Medical brand the focus was the confidence and ongoing lifestyle that comes with clear a skin check or positive treatment. This allows Skintech to position their brand for daily exposure without the withdrawal that comes when directly promoting and visualizing illness.